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Vela Parking 

2003. Dominican Republic and Puerto Rico


Negrón created a company and corporate identity for the homeless people earning their lives by informally guarding parking lots in the city. Professional cards, t-shirts with logos, and advertisements were made in order to professionalise and thus socially legitimise their irregular activy. After one day, police tried to arrest and strip down the parking guards, menacing to confiscate their t-shirts.

© 2016 Jesús "Bubu" Negrón